West Ham United, which is an English Premiership football club based out of Stratford, East London, has officially announced that they will be collaborating with Socios.com which is a tokenized voting platform for sports lovers worldwide. This makes it the third Premier League club to partner with blockchain based fan engagement platforms, after Juventus and Paris Saint-Germain (PSG). This is good news for all those crypto enthusiasts, as these partnerships are expected to ensure that digital currencies are made accessible to a wide range of football fans and the pedigree of West Ham United football club is a big factor to push cryptographic projects to their deserving heights.
Socios.com as the partner of West Ham United will be launching the official fan token of the English club, and thus giving the football club an avenue to easily reach out to their fans and followers for their opinions through a lot of polls on the mobile app, while the Fan Tokens offering stands as encouragement for supporters to air their views. The Fan Tokens will be giving users exceptional experiences such as games, leaderboards, exclusive merchandise and lots more.
Digital & Commercial Director of West Ham United, Karim Virani, shared his excitement with the productive partnership with Socios.com, saying it will enhance the club’s user-base and increase fans engagement. He said,
“Our fans are what make West Ham United a unique and special club and we’re excited to partner with Socios.com to give fans a new way to engage with the club… We recognise that many fans are now digital users first, with many looking at and using new technologies in their day to day lives. As a result, West Ham United’s presence on Socios.com’s state of the art platform will further give us the ability to interact and get direct feedback in real-time from our global fanbase which will be important to our future fan engagement strategy.”
Alexandre Dreyfus, the CEO & Founder of Socios.com, also showed his excitement over the partnership. He said,
“We’re building a strong eco-system of top-tier clubs from the best and most exciting leagues across the world and are very excited to have West Ham United as the first Premier League club to drive the evolution of football fan engagement.”