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Serena Williams Dabbles In The Crypto Industry?

The fact that cryptocurrencies are gradually gaining ground is apparent from the fact that many top list celebrities are also getting into it. Recently, tennis megastar, Serena Williams announced the launch of her new Venture Capital (VC) firm. She has confirmed that her VC is already made an investment into Coinbase exchange, the famous crypto trading platform.

Serena Williams, who boasts of the maximum number of singles grand slams to her name has secretly entered into crypto space. Her Instagram posts on April 17, 2019, revealed that she was looking forward to investing in progressive companies and as such, she has launched her new VC firm, called Serena Ventures.

“I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries,”

She also has elaborated on the fact that she has made investments in ‘a couple of famous companies” including Tonal, Floravere, Olly, LOLA, the famous cryptocurrency exchange, Coinbase stands brighter.

She stated in her bio,

“In 2014, (yes I know I can keep a secret) I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries, she captioned. Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity, and opportunity. Slide right to see a few brands in our portfolio. We have so many exciting things coming up! Learn more at serenaventures.com. Link in bio.”

Although Coinbase is one among the company receiving funding from Serena Ventures, there’s no announcement from Coinbase official yet. However, it is still unclear how bullish William is towards crypto and blockchain companies as she didn’t reveal anything about BTC, or other aspects of the crypto ecosystem. Nevertheless, her website mentioned former asset manager at JP Morgan, Alison Rapaport as the vice president. Rapaport by virtue of this position will undertake the fund’s portfolio and new investments.