Grayscale Investments, a crypto asset management firm based out of New York, has recently come out with an interesting new advertising campaign in support of Bitcoin, called the “Drop Gold” campaign. The first glimpse of this ad campaign was made visible to the public through a press release published on the 1st of May, 2019.
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This particular campaign tries to capitalize on the idea that Bitcoin is basically a form of “digital gold”, a mode of investment that people can turn to instead of the traditional choice: gold.
Promoting the idea of investing in Bitcoins rather than on gold, this ad campaign is basically trying to get people to put their money on Grayscale’s very own publicly traded Bitcoin Investment Trust (BIT). Trading since 2015 with the ticker symbol GBTC, this forms the focal point of Grayscale’s advert.
This interesting new as campaign consists of a sensational commercial that tries to drive home the point that gold investors are basically outdated. The advertisement pits Bitcoin’s uniqueness against gold’s old world charm and says that the latter’s addition to one’s portfolio tends to weight it down. Bitcoin is presented as being a better option in terms of its robust security, stellar efficiency and high speed. The campaign is being accompanied by a specific website being run by the company to provide education about Bitcoin and spread awareness about crypto in general.
These ads will then be run on several digital platforms, including social media sites. It will also be visible to the audience of broadcast TV in major US cities.Barry Silbert, who is the founder and CEO of Digital Currency Group and its subsidiary firm Grayscale Investments had the following to say in the press release:
“The gold industry has done a fantastic job of marketing an overpriced metal, but Bitcoin has superior physical properties and market utility. I believe that Bitcoin will become the store-of-value for our digital age.”