The company backing the open source ad-blocking Brave Browser and Basic Attention Token (BAT), Brave Software has sued Google and other advertising companies with the authorities in Ireland as well as the UK over improper use of user data associated with the new European GDPR (General Data Protection Regulation).
As indicated in a breaking report by Reuters, Brave Software claims that Google and other ad-tech organisations have been “playing fast and with user data.” Their official complaint alleges that each time users visits a website, then their data is sent tens to hundreds of companies unknowingly for the placements.
“There is a massive and systematic data breach at the heart of the behavioural advertising industry. Despite the two year lead-in period before the GDPR, ad-tech companies have failed to comply,” the chief policy officer of Brave, Johnny Ryan told Reuters.
A Google spokesperson stated in a statement to ZDNet that the company had not broken the GDPR compliant status yet.
“We build privacy and security into all our products from the very earliest stages and are committed to complying with the EU General Data Protection Regulation. We provide users with meaningful data transparency and controls across all the services that we provide in the EU, including for personalised advertising.”
In case Google is found guilty of these privacy violations, then it could face certain GDPR-related penalties which can range from a minimum of €23.25 million to up to 4% of their global turnover.
Concerning Brave, the prevalent security browser recently outperformed 3 million monthly active users as well as BAT at present has a $150 million market top, positioning it 44th in the AltDex 100 Index (ALT100), a benchmark record for large-cap cryptocurrencies.
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