BTC Wires: Singularex, a social media intelligence firm, has studied 1200 ICOs and the 100 factors influencing them to reach to the conclusion that the amount of funds raised and other aspects are influenced by 4 key factors.
The study revealed that the development of the ICO market had been very dynamic with investors increasingly depending upon machine learning and neutral networks for success. Studying different aspects of the 1000+ ICOs, Singularex was able to identify the four key factors, the first of which is website popularity. This factor is a direct result of the marketing activities related to a particular project and the Alexa Rank (rank of online traffic to various websites online) apparently plays a huge role in determining whether or not investors will flock to a particular ICO. The higher the rank of a website is, the more likely is it have investors put their money into their corresponding ICO.
Secondly, the GitHub activity of an ICO plays an important role in helping investors decide whether a particular ICO is real or a hyped up scam with no real basis. The code adoption among users of Github was found to be an important determinant in helping users choose. Apparently, the greater the number of repository stars that an ICO project has, the higher is the likelihood that it will attract good investors.
Thirdly, the percentage of tokens that are distributed also plays a part. Usually, most ICOs, about 95%, tend to distribute tokens between 43% to 79% in an ICO. If an ICO goes on to distribute any larger percentage of tokens, it does not particularly have an impact in the amount of funds raised because good, reliable projects are usually confident of their quality and do not feel the need to distribute any more.
Finally, community members also serve as a huge factor in determining level of investment. Usually, it is seen, Reddit and Telegram, with their larger target audience and a set of users that are more crypto-oriented, tend to trump Facebook and Twitter, the latter of which is seen as more likely to facilitate cheating.
While these four factors seem to be the most important, others like personal relations, agreements, innovation etc also appear to play a role. Clearly, there are many factors at play.